Online Case Study – BloggersBase

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About BloggersBase

BloggersBase is an online magazine that has a definite social aspect to it. The readers have the chance to gain influence by voting, commenting, and otherwise participating. If you are a person that likes to find useful content, this site should be a pretty fun one to add to your arsenal.

The hook for BloggersBase is that any user can become a major influencer of the magazine. The more active you are, the more you can influence which content gets the most exposure on the site.

The site has a nice design, as you’ll be able to see here:

There are quite a few different ways that a blogger could use this site. Blogging is obviously about gaining influence and since this site allows you to socialize and promote, that shouldn’t be too difficult. They do allow you to link out from the articles and posts that you put up, so it shouldn’t be too tough to gain some extra exposure.

If I was going to dig in on this site I would probably do as much as I could to increase my influence score, which is kind of like karma. I would then create some really good articles that pointed to additional resources that I have on my own sites. It seems to me like this would work out quite well, after this site gained more traction. Right now it doesn’t seem like there’s a ton of action but based on the research I did the site is growing nicely.

My Recommendations

Right now it’s pretty easy to see that this site wasn’t created by a native English speaker. If I was on the team at BloggersBase I would make sure to have a native English speaker go through the site to work on some of the grammatical errors. This will help the branding and will allow more people to see that site as a professional magazine.

Since this site will probably eventually have a fairly large amount of user generated content, it will probably be able to grab a huge amount of search traffic which will help it to grow. If this site were mine, I would probably try to create a stronger hook that kept people around. I would hope that if I was going to take the time to write for this site, I could have some decent exposure. This could probably be helped quite a bit by adding a section on the home page for the top users.

Overall I think this is a pretty fun site if you’re really into social media.

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