Blogging? Be careful on content excerpts

When we blog about a particular subject, a news story or simply our thoughts; we often make a point by providing excerpts from news articles or original sources. I have been a little too lax as far as adding too much of excerpts, but I always provide a link back, thinking that is good enough.  Not true.  And, since I/we are blogging and giving the source of the article traffic; I justify it to myself.  Thinking that these people should be very excited that this great internet marketing book blog is giving them a link from a high Google Page Rank of 5 is linking them. 

If they were truely a web based company in the world of Internet Marketing, they would appreciate it.  But traditional media and journalists of big companies are not always compensated properly.  Hence lies the big issue, of why we need to not borrow their content.  We can always excerpt to help people, but lead them get more information the source.  As always if you find our marketing insights and this internet marketing book Here is a link to an article form CNBC that all blogging professionals should read:

http://www.cnbc.com/id/29464102

Here is an excerpt from the article below, Bloggers be forwarned lawsuits for copyright infringement against bloggers are on rise.

When the popular New York business blog Silicon Alley Insider quoted a quarter of Peggy Noonan’s Wall Street Journal column in mid-February, the editor added a caveat at the end: “We thank Dow Jones in advance for allowing us to bring it to you.”

The editor added “in advance” because Dow Jones, the publisher of The Journal, had not given the blog permission to use the column. The excerpt was published with the assumption that it would be permitted under the “fair use” statute of copyright law.

Generally, the excerpts have been considered legal, and for years they have been welcomed by major media companies, which were happy to receive links and pass-along traffic from the swarm of Web sites that regurgitate their news and information.

But some media executives are growing concerned that the increasingly popular curators of the Web that are taking large pieces of the original work — a practice sometimes called scraping — are shaving away potential readers and profiting from the content.

With the Web’s advertising engine stalling just as newspapers are under pressure, some publishers are second-guessing their liberal attitude toward free content.

“A lot of news organizations are saying, ‘We’re not willing to accept the tiny fraction of a penny that we get from the page views that these links are sending in,’ ” said Joshua Benton, the director of the Nieman Journalism Lab at Harvard. “They think they need to defend their turf more aggressively.”

Copyright infringement lawsuits directed at bloggers and other online publishers seem to be on the rise. David Ardia, the director of the Citizen Media Law Project, said his colleagues kept track of 16 such suits in 2007. In 2004 and 2005, it monitored three such suits each year. And newspapers sometimes send cease-and-desist orders to sites that they believe have crossed the line.

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