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	<title>Find FREE Tools &#187; Stragey and Planning</title>
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		<title>Make strategy a part of your offering</title>
		<link>http://findfreetools.com/marketing/make-strategy-a-part-of-your-offering/280/</link>
		<comments>http://findfreetools.com/marketing/make-strategy-a-part-of-your-offering/280/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 15:23:01 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Design Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=338</guid>
		<description><![CDATA[Web design has reached a point of maturity where we should no longer simply be a collection of pages ripped from a corporate brochure. There used to be a time where as web designers we did little more than apply a splash of paint to an assortment of text and images. This was OK as [...]]]></description>
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		<title>The case for XHTML/CSS Style Guides</title>
		<link>http://findfreetools.com/web-design/the-case-for-xhtmlcss-style-guides/288/</link>
		<comments>http://findfreetools.com/web-design/the-case-for-xhtmlcss-style-guides/288/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 21:20:08 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[hierarchy]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[visual]]></category>
		<category><![CDATA[xhtml/css]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=324</guid>
		<description><![CDATA[I have been working for a short while on a side project that I have already found very useful, and that is to develop a tool that aids in creating what I call a &#8220;CSS Style Guide.&#8221; There may be a better name for it, but the concept is quite simple, a guide for clients [...]]]></description>
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		<title>The importance of controling feedback and critique</title>
		<link>http://findfreetools.com/web-design-business/the-importance-of-controling-feedback-and-critique/290/</link>
		<comments>http://findfreetools.com/web-design-business/the-importance-of-controling-feedback-and-critique/290/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 14:48:34 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design Business]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[concepts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=318</guid>
		<description><![CDATA[Any designer who has produced work for anyone other than themselves knows how tricky the design feedback process can be. As designers we have very specific reasons for designing a site the way we do. We have expertise in rhythm, proportion, sizing, whitespace, grids and other graphic design concepts. Many times hours are spent trying [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Gutenburg Diagram in Design</title>
		<link>http://findfreetools.com/misc/the-gutenburg-diagram-in-design/296/</link>
		<comments>http://findfreetools.com/misc/the-gutenburg-diagram-in-design/296/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 23:35:18 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=289</guid>
		<description><![CDATA[We are fortunate to be a part of the web design as it has begun to reach a level of maturity. With advances in technology and prominent bloggers publishing great information on design concepts such as using grids, baselines, art direction and the rule of thirds (among others) we are able to work with the [...]]]></description>
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		<title>We are all consultants</title>
		<link>http://findfreetools.com/web-design-business/we-are-all-consultants/297/</link>
		<comments>http://findfreetools.com/web-design-business/we-are-all-consultants/297/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 14:54:02 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design Business]]></category>
		<category><![CDATA[builders]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[coders]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[kickoff]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=287</guid>
		<description><![CDATA[I have never been the type that has been overly pushy about my opinion. In a lot of ways that has helped me in regards to my business, as there have been times where I disagreed with a client I was able to quietly sit back and do things their way rather than offend them [...]]]></description>
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		<title>Better design by brushing up on your techniques</title>
		<link>http://findfreetools.com/web-design/better-design-by-brushing-up-on-your-techniques/310/</link>
		<comments>http://findfreetools.com/web-design/better-design-by-brushing-up-on-your-techniques/310/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 13:52:10 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[comps]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[techniques]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=272</guid>
		<description><![CDATA[I often fall into the trap where I limit the scope of my design capabilities by what techniques I have learned for my design tools (in this case photoshop, and illustrator.) You may not realize it, (and I often do not either) but the techniques that you don&#8217;t know actually hinder your overall design capabilities. [...]]]></description>
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		<title>Effective Web Copy</title>
		<link>http://findfreetools.com/internet-marketing/effective-web-copy/314/</link>
		<comments>http://findfreetools.com/internet-marketing/effective-web-copy/314/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 16:56:48 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywritting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=254</guid>
		<description><![CDATA[I am often frustrated with how little attention is put into the messaging on most websites. It seems that you run into two scenarios when faced with web copy. The first is that the website owner has the writing done internally and then edited professionally, and the second is that their is a professional advertising/marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using Grids for Spatial Awareness</title>
		<link>http://findfreetools.com/web-design/using-grids-for-spatial-awareness/320/</link>
		<comments>http://findfreetools.com/web-design/using-grids-for-spatial-awareness/320/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 19:36:09 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[grids]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[spacial awareness]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=242</guid>
		<description><![CDATA[In my last post I talked about the importance of spatial awareness and some basic details about what &#8220;spatial awareness&#8221; actually is. I alluded to the fact that the best way to refine your designs spatial awareness is to use a grid system, that way all of your placement and spacing of objects and elements [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Structure Your Flow for Conversion</title>
		<link>http://findfreetools.com/marketing/structure-your-flow-for-conversion/329/</link>
		<comments>http://findfreetools.com/marketing/structure-your-flow-for-conversion/329/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 03:51:36 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[driving point]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[landing]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/?p=228</guid>
		<description><![CDATA[&#8220;Optimizing Landing Pages&#8221; is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 4, and the topic is &#8220;Structure Your Flow for Conversion.&#8221;
Any website that wishes to achieve conversion needs to [...]]]></description>
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		<title>Writing for Personality Profiles (Optimizing Landing Pages, Part 3)</title>
		<link>http://findfreetools.com/misc/writing-for-personality-profiles-optimizing-landing-pages-part-3/332/</link>
		<comments>http://findfreetools.com/misc/writing-for-personality-profiles-optimizing-landing-pages-part-3/332/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 03:14:15 +0000</pubDate>
		<dc:creator>Ross Johnson</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Stragey and Planning]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Design Business]]></category>

		<guid isPermaLink="false">http://www.3point7designs.com/blog/2008/08/31/writing-for-personality-profiles-optimizing-landing-pages-part-3/</guid>
		<description><![CDATA[&#8220;Optimizing Landing Pages&#8221; is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is &#8220;Writing for Personality Profiles.&#8221;
As much as us designers would like to think that [...]]]></description>
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